Provenance uses blockchain-based technology that empowers businesses to make themselves, their products, and supply chains more transparent and traceable.

Eighty percent of British shoppers want to know where their food comes from. Provenance – powered by blockchain and open data – enables businesses to build trust in their goods and supply chains, increasing transparency by tracing the origins and histories of products. Digital tagging follows products such as tuna, coffee, or sweatshirts from their very first steps, bringing trustworthy information to the point of sale for the benefit of all. Such transparency and traceability enable producers to share their product’s journey, as well as social and environmental impact, with consumers and retailers, thus increasing brand confidence.

This solution was featured in Illuminating Supply Chains market of the 2018 Global Opportunity Report, and was selected based on the criteria of that report. 

How the Global Goals are addressed

Reduced Inequalities
Provenance increases the visibility of those at the bottom of the supply chain, boosting the economic welfare of low-income farmers and fishermen.

Responsible Consumption and Production
This platform enables consumers to easily select products that have a smaller social and environmental footprint.

Life Below Water
Tracking seafood has been a major use of this technology, encouraging responsibly caught products that do not contribute to the further depletion of wild fish stocks.

About Provenance

Provenance is a platform that empowers brands to take steps toward greater transparency by tracing the origins and histories of products. With our technology, you can easily gather and verify stories, keep them connected to physical things and embed them anywhere online.

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Global Goals addressed

Deployed in: Worldwide
Developed in: United Kingdom
Stage: Full implementation