Strategy

Sustainia's founder, Erik Rasmussen, offers a compass to navigate a 1000-day storm. Book a 1000-day opportunity journey that will advance your organisation - and you as a leader.

Navigate fast and safely

We are in an age of corporate storms. Never have the risks and opportunities been so great for boards and executives. Many companies will disappear, expand, or start up within a short time, and we believe you will likely only have 1000 days to adjust. Profound and accelerating changes in the business environment will forever alter the rules of the corporate game. To win or lose that game depends on the ability to address four fundamental challenges:

  • Redefine your leadership
  • Redefine your markets
  • Redefine your public position
  • Redefine your mindset

Redefine your leadership

The next 1000 days are most likely to become the most turbulent time in the history of business and will require unprecedented transformation. New disruptive technologies, the challenges of climate change, new consumer demands, and new regulations are creating “the perfect storm”. Through an analysis of your sector and the current state of affairs, Erik will guide you through the 1000 days turbulence, and ensure you choose the “right reality” to future-proof your business. The 1000 days journey has 5 steps that will open a world of new market opportunities.

Redefine markets

A new market reality is burgeoning. Tomorrow’s markets for sustainability worth $12 trillion by 2030 are going to change the game, and businesses will competing for market share. To be the best in the world, you must become the best for the world. Erik Rasmussen helps you navigate the new market opportunities where sustainability defines the new role of business. He identifies the leader’s eight personal Global Goals that will allow you to operate in tomorrow‘s market reality and turn any risk into new business opportunities – fast and sustainably. But beware of the new rules of the public game. They can turn opportunities into risks faster than ever.

Redefine your public position

Public opinion and democratic literacy is a crucial driver for a healthy business. With 60 years in media, Erik Rasmussen will help you understand how public opinion is changing, and how new information and democratic deadlocks are affecting business. Journalism obviously plays a central role, but so does corporate communication and your business’ overall credibility. This is critical in times where accelerating global challenges call for a constructive and reliable coverage and communication of complicated events. Times that call for a shared understanding of the seriousness of global issues. Embracing new leadership, new markets and a new public position takes a new mindset.

Redefine your mindset

Leaders and employees must develop a new mindset to safely make the transition to a new organisational culture needed for a sustainable future. The demands and challenges of the next 1000 days requires a mindset that breaks with the assumptions and values that have long driven business. In short, to win or lose the ‘perfect storm’ will be a question of mindsets and the innovation power in boardrooms and executive suites. Therefore, conquering the future will not be a competition between types of companies but types of executives and mindsets. Erik Rasmussen will take you through your mindset journey, inspired by his book “Repaint the Future”.  To win or lose is all about your mindset.

Bio: Your navigator

Having followed 13 Danish prime ministers, 12 American presidents, and 8 UN Secretary Generals and written and initiated thousands of analyses and reports on politics, global trends, welfare, and corporate sustainability, Erik Rasmussen (born 1941) is probably your best navigator in today’s market reality.

60 years of experience in the media industry has made him one of Scandinavia’s leading agenda-setters. At the age of 27, he became editor-in-chief of the leading Danish business newspaper “Børsen” and in 1989 he founded the Danish think-tank and media corporation Monday Morning.

World Economic Forum named Erik Rasmussen one of the world’s 100 most influential journalists, and he has received Denmark’s most prestigious media award, “Den Store Publicistpris” (The Grand Publishing Award). He founded the Copenhagen Climate Council in 2007 which became think-tank Sustainia in 2009.

Surviving against all odds

Erik Rasmussen’s drive is motivated by years of tough fights against mortal diseases, such as cancer and septic shock (deadly blood poisoning). Together with his wife he developed complementary survival strategies, and in spite of a very gloomy prognosis, he is now cured and is in exceptionally strong shape. But his personal journey and fight with cancer and dangerous bacteria have taught him a lot about surviving against all odds and how to mobilise your hidden resources. His lessons learned about winning the ultimate game is told in his best selling book “The Day You Get Cancer”. Erik Rasmussen has shared his experiences in numerous talks that make the audience rethink their personal risks and opportunities. This is the test of your survival instincts.

Talks

Besides projects and workshops, you can book Erik for talks. It will be different from anything else you have heard. His style is poignant, provocative, humorous, innovative, combining captivating storytelling with strong factuality.

Get in touch

Book a workshop or talk today. We look forward to hearing from you.

Kelly Lynch
Kelly LynchSales Director
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