New expert network kickstarts a sustainable Blueprint for Denmark
Blueprint 2025 [Drejebog 2025] is initiated by Sustainia and led by a number of key people, institutions and investors from a wide range of society as well as the Ministry of Climate, Energy and Utilities.
By creating a kind of ‘sustainability trinity’ between citizens, companies and legislative authorities, the aim is to ensure sustainable behavioural change on a systemic level – and strengthen the cross-sector collaboration that is needed to kickstart the transition – towards making Denmark a frontrunning pioneer for sustainable change.
A key driver in the project is to transform the former military camp in Auderød into both a digital and physical lab for sustainable living. The lab aims to be an experimental platform – testing new technologies, innovative methods and possible solutions that can accelerate sustainable change and create new consumption patterns.
“The paradigm needs to change from short-term to long-term value creation”
Thomas Thune Andersen
Chair, Ørsted A/S
“Blueprint for Denmark can play a significant role, namely by bringing citizens, companies and authorities together around a joint effort”
Lise Kingo
Chair, Blueprint for Denmark
Former CEO, UN Global Compact
Sustainia's mission
Since 2009, the mission of Sustainia has been to change mindsets and narratives around sustainability through impact communication and fact-based storytelling. Armed with mindsets, strategies, and solutions, Sustainia advises complex organisations on how to create enduring sustainability transformations required in order to stay relevant in an ever-changing world.
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1.5°C Business Leadership
This report launched with the UN Global Compact and DNV GL in New York is our celebration of the solutions, strategies, and mindsets leading companies should use as inspiration for their own transformation.